BA Global Communication with Business Management

This one-year top-up degree is the final year of UEA's BA Global Communication with Business Management, equipping students to become confident global communicators and workplace leaders. It integrates international business understanding with digital media literacy, including how AI, machine learning and algorithmic systems are reshaping communication and content delivery.

The course is assessed entirely through coursework there are no written exams. Assessment is hands-on and real-world oriented, including brand strategy pitches, reflective reports and practical research projects, building a portfolio students can present to employers.

What the Programme Covers

• Intercultural business communication and cross-cultural management strategies.
• Contemporary marketing strategies across traditional and social media platforms.
• Digital storytelling and content generation for contemporary media platforms.
• Communication leadership and personal leadership style.
• Brand strategy and global brand management. Critical analysis of AI, machine learning and algorithmic content delivery systems.

Programme Structure

• Intercultural business communication, contemporary marketing
  strategies, digital storytelling and content generation.
• Communication leadership, brand strategy and global bra management, critical analysis of AI/ML in content delivery.
• Coursework-based assessment throughout no written examinations.

Modules – TBC

Module offerings are reviewed annually by UEA and may be updated; the University reserves the right to amend the optional module list.